If you are doing SEO and making money on the internet then you will have to get your websites to rank. To that end, an important and imperative task is to analyze your competitor’s backlinks. Who are the competitors? Well this is simple, the competitors are the sites that sit on page 1 of Google for the keywords that you want to rank for.

Analyzing their backlinks will give you a really good idea of how they got to page 1 of SERPS and often times you can try to get those links as well, at the very least you will get a picture of what they are doing to get to Page 1, which is an integral part of any internet marketing business and learning How to Make Money Online.

Analyzing backlinks is an important task because the competition that is beating is doing something different than you are to rank. But, keep in mind that other factors besides backlinks also affect rankings, like website relevance to the keywords, on-site SEO, and the age of the site. But, overall these are secondary considerations, the anchor text backlinks are still the most powerful predictor of ranking in the SERPS.

There is a great free SEO tool that can help you to analyze their backlinks and give you a clear picture of what those competitors are doing in their SEO efforts to rank, it’s never enough to just build a website, you need to promote it and promote it well in order to get that precious traffic that we all need.

Free SEO Tool to Analyze Competitors Backlinks

Link Diagnosis – This is the best choice for analyzing backlinks. This tool analyzes can be used to analyze your backlinks, as well as any competitor’s domain.

This tool provides the url’s where the backlinks are coming from, the anchor text used, PR and link strength. It is easy to use and provides all the pertinent information that you need to analyze the competition.

How To Analyze the Links and What To Look For

Once you have performed the analysis you can easily click on the competitor’s link domains (which are live in the tool) and see if you can get a link as well.

Also, take a look at their total links and percentages of specific anchor texts used, this will give you an idea of how many links and how many specific keyword anchors it took to get to page 1.

Keep in mind that the number of links the tool returns is a sample and that the exact total. Usually if the tool shows several hundred, then you can bet the competitor has something in the thousands. No tool ever gives a perfectly accurate sample, this tool seems to show about 20% of backlinks.

Analyze the number of authority links they have. This is an important consideration for ranking. Some keywords do not need a lot of authority links to rank, while others are highly competitive and will need tons of authority links to rank. This can prepare you for the work ahead and eliminate wasting time on getting links that will not work.

More Webmaster Resources

• 12 Free Backlink Checkers – Free SEO Tools
• Free Advanced SEO Backlinks Analysis Tools
• 4 Free Resources for Backlinks
• Google Alerts – A Great Free Webmaster Tool
• 4 Best Free SERP Checker SEO Tools